Client
Derby Brewing
Brand
The Clubhouse
Speciality
Branding
Sector
Bar Restaurant
Come for the sport, stay for the fun
The Clubhouse, Derby Brewing’s latest venue, a new style of bar to add to their growing portfolio – a high octane, socially competitive bar, screening the latest sports and interactive bar games. The premium offering in a modern bar setting mixes old sports memorabilia in the decor along side a modern brand approach.
The design of the brandmark and personality subtly refer to the traditional sports club badge and crest through the logomark, using the dark grey as a bold base tone, offset with the paired accent gold. The brand feel is carried throughout all the other touchpoints, including menus, website and social media, staff uniforms, signage and external decor.
