Expertise

Designing for brands requires creative experience and often the more experience the better. Understanding the nuances of your category and then applying the creative learnings to suit is what we do best!

Services

Brand Design

Creating and bringing to life brand worlds through engaging stories that resonate and connect with consumers. Ranging from naming to visual identity, Blue Nectar has extensive experience across multiple categories, whether re-energising an existing brand or creating a new one.

Brand Packaging

Substantial global FMCG packaging experience, the majority of our experiences is in both alcohol and FMCG categories. A sharp eye for detail, craft and finishing, we’ve created designs for established household brands as well as premium, cutting edge alcohol products, through semiotics and visual storytelling, combining creative and production knowledge on processes and finishing.

Brand Strategy

Blue Nectar Design has more than 20 years experience in concept ideation, brand creation, proposition & positioning, as well as naming and designing – we are as energised expressing an idea verbally as visually. Digging deeper, understanding consumer insights and applying that knowledge to create transformative ideas that engage the senses.

Innovation/ NPD

To innovate is to make a change, to get ahead rather than settle with the status quo. From range extensions to new product development, real innovation generates a profound shift in the way consumers engage with a product or service. We’ve used innovation methodology throughout a number of large-scale projects – helping transform FMCG or alcohol brands from an NPD concept to a thriving brand business.

Industries

Alcohol

From concept brand creation to packaging refreshes, we have extensive experience across global beer, wine and spirit brands. Structural bottle design, can and beer font/tap design have also played an integral role across a variety of projects, aside from packaging design and branding work. Clients include Molson Coors, Diageo, and SME breweries.

FMCG

One off SKUs through to full category roll outs, our vast experience in the world of FMCG spans from working with many of the UK’s major grocery retailers, designing within their own label ranges for the likes of Tesco’s, Aldi and Morrisons. Coupled with working with small SMEs and start ups helping launch their products to market, cutting through the competitor set to gain the best shelf stand out possible.
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