Client
Derby Brewing
Brand
Derby Brewing
Speciality
Branding
Sector
Brewery
Modernising a Derby icon
Our challenge here was to create a youthful and modern brand that demonstrates a strong Derby centric heritage alongside being an independent, family run business. The overarching brand needed to clearly communicate the Derby Brewing personality whilst being flexible enough to stretch across all the brand touch points.
The biggest obstacle in developing the new brand and visual identity was to seamlessly weave together the craft nature of the brewery and the social aspect of the venues. Our approach was to lean towards a non-intimidating, less stuffy, more fun and open tone with a striking, well balanced brand mark. Both Derby Brewing and their consumers believe we’ve achieved the perfect balance in the new brand.
