Fruli Strawberry Beer

Disciplines: Brand Identity, Packaging Design.

A project entailing development work for the beautiful
strawberry beer brand that is ‘Fruli’. The juicy brief
required us to update the brand logo and the primary
packaging without losing any of the brand queues that
have been built up over the last few years.


Coinciding with the launch of the larger bottle size
of 330ml, the evolutionary approach to the re-design
involved softening the existing logo by rounding
the serifs and aligning the base line of the letters.
We also updated the strawberry image above the logo
to a detailed colour illustration, emphasising the
high fruit content of this lovely beer which contains
pure strawberry juice.