Derby Brewing Co.

Disciplines: Brand Identity, Packaging Design.

Optimal ‘shelf stand out’ was the key priority
within this lovely brief. The Derby Brewing
Company are currently in the process of
expanding their ale range and increasing their
presence in the off trade. The brief challenged
us to create a label that could compete for quality
and standout within the UK’s growing market of ales.


The new design not only uses vibrant tones
to aid presence on shelf, it also incorporates
a raised varnish on the front label which
adds a large amount of tactility, particularly
noticeable when held.