Branding, Graphic Design, Packaging, Illustration
Blue Nectar created this wine label design, working closely with Equator Design for their client, Aldi US. The design brief was to create a mysterious brand that alluded to the mythical, ancient notions that the name Runik alludes to.
The creative for the dark and mysterious label centres around the bespoke, well balanced hand drawn title, flanked by the story behind the name incorporated into the background imagery. The label is printed onto a blind embossed, matte black stock, with a clear raised varnish applied to add impact to the surrounding elements. A sliver foil has been applied to the title lock up with a red ink printed over the top to create the metalised red finish in the lettering. (*Photography courtesy of Equator Design)