Branding, Graphic Design, Packaging, Illustration
A full design package (encompassing: brand identity, primary & secondary packaging, tap handles, tap badges, glassware, branded clothing and further marketing materials) for Derby Brewing Company's CRAFTED ale range. Now fully launched and well embedded into the UK craft ales sector.
The Crafted ale range was created as an addition to DBC's large selection of draught and bottled beers. The brief was to create a brand which was linked to the original DBC brand but had an edge to it. The tattoo scene was something which heavily influenced the 'edginess', hence the detailed half and half animal illustrations showing the fierce animals alongside their skulls.
The primary Crafted logo was derived from the skull of the Derbyshire Ram which we originally created for the DBC brand back in 2010.
Great clients with great visions who are willing to deliver are hard to come by. Derby Brewing company are such people.