Branding, Graphic Design, Packaging
Optimal ‘shelf stand out’ was the key priority within this lovely brief. The Derby Brewing Company were in the process of expanding their ale range and increasing their presence in the off trade. The brief challenged us to create a label that could compete for quality and standout within the UK’s growing market of ales.
The new design not only uses vibrant tones to aid presence on shelf, it also incorporates a raised varnish on the front label which adds a large amount of tactility, particularly noticeable when held.