BN Insights

Shelf Impactors™ Podcast

Posted by Mark Grey

In this short episode it's just me talking solo on a subject that I'm in touch with on a daily basis in both my creative work and the running of my business - measuring the success of design and moreover measuring design effectiveness.

I discuss the paradigm of how measuring the impact of design has many challenges - and the process of measuring the success (in essence it's value) may indeed require different sources to arrive at the answer/ result.

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