Branding, Graphic Design, Packaging
The bottle and outer packaging design were created to encompass the brand integrity of the internationally respected brand that harks back to the biking era of the 50's and 60's. The biking element to the design is portrayed through the racing stripes that run through the packaging as well as the cap which alludes to meshed gears within the classic motorbike mechanics.
The range encompasses 100ml and 50ml bottles for both the male (black bottle) and female market (white bottle). A coffret set was also designed for gifting which includes a fragrance bottle and a tartan patterned scarf.